The Truth About Getting Your Point Across...
And Nothing But The Truth

Part VI:  The Truth About Brainstorming  

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Brainstorming; either a very effective means of generating big ideas or a massive waste of energy and resources.  Well-planned brainstorming sessions with an unbiased, effective facilitator which generate usable output are magic.  Poorly planned brainstorming sessions which yield no fruit and are facilitated by either an biased or closed-minded facilitator will fall in the loser column.  You can make brainstorming work very effectively for you so long as you follow some basic guidelines in preparation, execution, and follow-up.    

This part contains four truths, as follows:

• Truth 27: There’s a right time and place for brainstorming - Effective brainstorming sessions start with a comfortable setting which promotes free-thinking among attendees.  Choosing the right time and place for brainstorming is vital to ensuring positive results. 

• Truth 28: There truly is no such thing as a stupid idea - Free-thinking, out of the box ideas means attendees need to feel secure that they won't be judged and won't have their ideas criticized as stupid or worthless.  Let the ideas flow then prioritize the ideas later.

• Truth 29: Brainstorming isn’t code for waste of time - We've all been to brainstorming sessions which went absolutely nowhere and yielded no usable fruit.  Brainstorming sessions don't need to be a colossal waste of time provided they are well planned, well executed, and something is done with the output.

• Truth 30: Biased facilitators torpedo brainstorming sessions - Brainstorming requires a comfort with ambiguity, particularly when it comes to the facilitator.  The facilitator needs to be open, unbiased, and willing to go where the ideas go. 

 Order The Truth About Getting Your Point Across here.

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