The Truth About Getting Your Point Across...
And Nothing But The Truth

Part II:  The Truth About Setting Direction

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The focus of Part II is in establishing direction and navigating execution to achieve the direction statement for any organization.   So many times organizations get wrapped up in terminology and process that the resulting direction statement becomes a mass of gobbledygook which no one understands or follows.  Direction statements need to clearly direct, inspire, and align a team to deliver, not get stuffed in a drawer only to be pulled out again the next time a direction statement needs to be developed. 

This part contains five truths, as follows:

• Truth 6: Don’t make creating a direction statement harder than it needs to be - Don't get wrapped up in terminology or worrying about whether a statement sounds more like a vision, mission, goal, or objective.  Keep it simple.

• Truth 7: Don’t be a cave dweller - Developing a direction statement is a team activity; you won't get buy-in when you develop a direction statement on your own and divulge it to the team.

• Truth 8: About-faces are OK, just don’t get dizzy - Changing direction when warranted is good, just don't have a "direction du jour."  You'll just confuse the team, your stakeholders, and probably yourself.

• Truth 9: Direction statements need to be lived to be effective - Don't stuff your direction statement in a drawer never to see light of day again; keep it at the forefront and continually remind the team of your direction.

• Truth 10: When others understand your direction they can help you get there faster - When stakeholders and other influencers understand and buy into your direction statement, they can help you get there faster and work for you in achieving your direction as opposed to against you. 

 Order The Truth About Getting Your Point Across here.

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